Sometimes, group discussions are conducted with the
help of case studies. A case describes a situation -a
business situation, usually with a problem, which is
sought to be solved. You cannot solve a problem
unless, of course, you comprehend it in all its
aspects. Problems are rarely simple. Even those which
appear simple may have complex causes. So, in order to
understand the problem thoroughly, first, you have to
identify all the facts that have given rise to the
problem. Some of these facts, on first reading might
appr very important, but as you gain a more thorough
understanding of the situation, you might dismiss them
as insignificant or irrelevant.
Once
you understand the scope of the problem, you have to
examine the objectives which are to be achieved in
solving the problem. Objectives are the ends, or goals
we set for ourselves as problem-solvers. A problem is
solved with an end in view; objectives are these ends
which the problem solver seeks to achieve. Objectives
can be short term or long term. Also, there can be
more than is sought to be achieved by solving a
problem.
A
problem can be solved in several ways, alternative
course of action. Obviously, in a given situation,
only a few of these alternatives are relevant and
feasible. We should analyze these few feasible and
select the one that fulfills our objective(s) the
best. The objectives that we sent for ourselves become
crucial in choosing our course of action.
Thus
the four vital questions that the analysis of case
studies has to answer are:
- OBJECTIVES:
What objectives, goals, and aims one has to keep
in mind in solving the problem in the short-term
and in the long run?
-
ALTERNATIVES:
What alternative courses of action are available
to solve the problem? Which of them is the most
feasible? How?
-
RECOMMENDATION:
Which single alternative satisfies our
objectives the best? Should this alternative
fail, which other course of action could we fall
back upon?
Your
competence as a participant in the discussion of a
case study will depend on how clearly you comprehend
the problem, the relevance of the objectives you set
the set of alternative courses of action you evolve to
solve the problem and the quality of recommendations
you finally make. There are no 'right' answers and
'correct' recommendations. The force of reasoning
behind your arguments is the sole criterion that will
determine the quality of your contribution to the
discussion. A point you would do well to remember is
the fact that no case situations will offer you all
the information you need to arrive at a complete
understanding of a situation. Here, as in many a real
life situation, you can seldom get all the information
you need; either it is simply not available, or it is
too costly to get it. You have to make do with
whatever information the case has and take your
decision.
Take
five minutes time to read each of the following cases
and ten minutes to prepare your synopsis of points
under the four heads of problem, objectives,
alternatives and the recommendation. In the
discussion, of course, you have to speak out, but the
exercise helps you to learn organizing your thoughts.
A FEW
CASES
Case
1. Chemco is a
subsidary of an engineering company. It initiated
implementation of enterprise wide integrated software
and hired consultants for this. The scheduled budget
was Rs x and time frame was 2 years. A committee was
formed to review the implementation part and after 2
years the MD of the found that the project was 40%
complete the facing serious cost and time overruns.
The top management blames the consultant and the plant
level people, while the consultant blames top
management. Identify the problem and discuss the
course of action.
Case
2. A truck driver of a company had put in
15 years of service and was very popular. The company
in appreciation of his efforts promoted him and made
him the MDs driver. In contravention to company's rule
he used the vehicle for some personal reason and met
with an accident killing/injuring somebody in the
process. He was let-off by the courts. The group
recommends the course of action.
Case
3. A fertilizer company is located near a
village. One day the villagers find fish dying due to
fluid waste from fertilizer plant. Fishing being the
main source of income for these villagers, Govt.
issues an order while the fertilizer company's
contention is that is not due to their fault.
Case
4. Msoft is a software co.established 6
years ago by PCC (a construction firm). PCC cannot
give a very high salary, as it would not be consistent
with their other business. The ultimate aim of Msoft
is to enter the export market but in 6 years they do
well in the domestic market. Msoft decides to here a
firm SYSQS to start a training program and to improve
their business operations. SYSQS does a good job and
Msoft starts to reap the benefits in the forms of
several prestigious projects. Msoft has employs 15
people. Then in the middle of a crucial project, two
senior executives leave for better remuneration. What
should the GM of Msoft do? Note: IIMA had three panels
in Bangalore - The first panel asks all technical
funda questions, the second was concentrating on
subjects and personal info mentioned in the form; the
third panel was asking anything under the sun-music to
science to politics-did not asks much questions on the
background; Engineering students were being asked
fundas on economic politics.